First Triathlon?
Train Smart, and Finish Strong with Our Complete
14-Week Beginner Triathlon Training Plan for Olympic Distance
Free Goal Setting Canvases
Capture What You Want To Achieve
Thinking about new dreams to chase and challenges to accept? Or just want to review progress on your existing goals?
Download these PDF canvases to help you plan:
Dreams and Goals: Capture your high level dreams, vision, and mission/purpose and map to concrete goals.
Gap Analysis: A quick evaluation on where you are compared to your new goals.

Recent Blog Posts
Should You Tell People Your Goals?
Should You Tell People Your Goals? The topic of talking about your goals became fashionable in recent years following an excellent TED Talk by Derek
The Importance of Having Both Dreams and Goals
The Importance of Dreams One great habit of many athletes is the drive to create a list of ambitious goals for the upcoming season(s). Having
We Are All Animals
One of my all-time favorite quotes comes from the late Dr. George Sheehan: “There are as many reasons for running as there are days in
About Scott Herrick
Scott is a coach, author, endurance athlete, and works full time as a leader in digital transformation and change management.
Scott is a CSCS® (Certified Strength and Conditioning Specialist) from the NSCA, an IRONMAN U Certified Coach, and Training Peaks Level 2 Coach. He also has a Global Executive MBA from IESE Business School and a bachelor’s degree in Electrical Engineering from The Ohio State University.
He has been a triathlete since 1993 and has since completed multiple IRONMANs, marathons and shorter distance events.
He lives in Zurich, Switzerland.



