About Scott Herrick

Scott is a coach, endurance athlete, and works full time as a leader in digital transformation and change management.

Scott is a CSCS® (Certified Strength and Conditioning Specialist) from the NSCA and an IRONMAN Certified Coach.  He also has a Global Executive MBA from IESE Business School in Spain and a bachelor’s degree in Electrical Engineering from The Ohio State University.

He works full time helping companies execute their strategy with defining operating models and leading organizational transformation and change at Captured Value.

He has been a triathlete since 1993 and has since completed multiple IRONMANs, marathons and shorter distance events. 

He lives with his partner Emily in Zurich, Switzerland and is originally from Ohio, USA.  When not playing outside, he can be found creating recipes in his home kitchen workshop, Culaccino.

Headshot of Scott Herrick. He's wearing a dark tailored jacket and fitted maroon t-shirt

About A Better Animal

A Better Animal provides resources and guidance to athletes, coaches, and anyone wanting to take charge of their health and fitness.  We use concepts from business strategy, operating models, and transformation to prepare you, the animal, for your goals by integrating all the elements which contribute to your goals into your high-level and detailed plans.

Diagram of the A Better Animal Framework showing the 6 areas and 3 processes